Clients aren’t just our customers, they’re our partners. When we’re creating training for a client, we continually turn to them as our collaborators.
“What makes us unique is our collaboration with our clients throughout the entire process,” says Erin Austin, a Senior Content Producer at NogginLabs. “We believe no one knows the company culture and content better…. Our clients know that we are experts in taking content and turning it into an engaging digital learning experience. That trust on both sides allows us to work together to create something really remarkable.”
In creative partnerships, trust is built by learning how to both give and receive feedback along the way. The client feedback we request helps us fulfill each course’s potential. But it’s not always easy to take feedback graciously, so let’s talk about how to do it right.
Asking for What We Need
Throughout each project, we use a custom development process with a gated review approach. This process ensures that clients are able to collaborate with us on all deliverables. We focus reviews on points where the clients’ input will have the greatest influence on course success, such as early foundational stages, where all core project team members and stakeholders approve of the plan. They review this base plan through deliverables for each of our four pillars: a mockup and moodboard for visual design, a concept flow for instructional design, technical specifications of our programming plans, and samples of our creative writing content, including the proposed tone and style.
“We establish this collaborative relationship on day one,” says Sheena Zepeda, a NogginLabs Project Manager.