People
NogginLabs is strongly defined by our exciting (and excitable), creative, and passionate people. We have teams of creative writers (playwrights, poets, sitcom writers), instructional designers, media professionals, flash designers, graphic designers, programmers, and project managers. We believe strongly in the power of the work we do, and take amazing pride in our work. Based in Chicago, we have a staff of nearly 50 people – all of whom are making their parents proud. Our leadership team is deeply involved in both our own strategic development and that of our clients, and is actively involved in the creation of each product.
Leadership
Brian Knudson, Co-owner and CEO
Brian, who received his M.A. in Learning Science from Northwestern University, has been involved in learning and technology for his entire career. His unique combination of instructional design and expert-level programming skills was the foundation of NogginLabs. Brian’s role at NogginLabs is to push the envelope on highly effective instructional design that is accomplished through paper-thin, open source technology. Under Brian’s guidance, NogginLabs has remained laser-focused on delivering learning solutions that modify user’s behavior and are grounded in learning-science strategies.
Traci Knudson, Co-owner and CFO
In her role, Traci is responsible for all administration functions (finance, accounting, human resources, facilities, and legal) and develops new client and business development relationships. She brings a strong strategic focus to the company and leads the company’s long-term growth initiatives. Her diverse background allows her to add value across many disciplines in the e-learning industry.
Maria Liccardo, Third Noggin
Maria is a skilled project manager with deep experience in instructional design, writing, and programming. This gives her a unique and in-depth perspective on project management given her cross-functional experience with e-learning. Maria develops relationships with NogginLabs clients that ensure project expectations are consistently met and/or exceeded. Her rapport with NogginLabs developers allows for a team-focused approach during development and fosters a cohesion that is apparent throughout design, development, testing, and the finished product. By ensuring ample communication with clients regarding issue resolution, status, and timelines, Maria supports NogginLabs’ organized, efficient development processes with projects consistently delivered on time and on budget.
Samantha Weber, Sales & Marketing Director
Samantha joined NogginLabs from NBC Universal Cable where she spent numerous years selling such cable television channels as CNBC, MSNBC, Bravo, and USA to cable operators across the U.S. Drawing from over ten years of sales and marketing experience with such companies as Disney, Merck, and NBC, Samantha’s goal is to cultivate existing relationships while increasing the new client base at NogginLabs. She works closely with all members of the NogginLabs team as projects are conceptualized, sold, and delivered.
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