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4621 N Ravenswood Ave.
Chicago, IL 60640
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NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


Custom e-learning that's distinctly different

Have you googled e-learning lately? The e-learning industry is inundated with information on instructional design, media, technology, development processes, new gurus, old-school experts, conferences, organizations, magazines, and consumer trends. There's a lot of information out there—some might even say too much. And not a lot of data to tell you which approach is most effective. 

As one of the original architects of the e-learning industry, NogginLabs has watched e-learning trends, opinions, and philosophies change with the weather. While everyone else has been scrambling to capitalize on the latest trend, we've been busy creating the blueprint you need to create successful learning. 

The NogginLabs Blueprint

Before we dive into the details, let's tell you exactly what you've stumbled upon here. The NogginLabs Blueprint will help you build better e-learning, plain and simple. You'll learn exactly what to do (and what not to do!) in order to build e-learning that delivers behavior-changing results with the least amount of pain and suffering possible. We know that e-learning done poorly can hurt your budget, your organization, and your soul. 

The seven laws of the NogginLabs Blueprint outlined below will give you the foundation you need to start making meaningful changes in your online learning and, in turn, to your organization. If you want more, check out the Labs@Nogginlabs, where we put the NogginLabs Blueprint into action.

The 7 NogginLabs Blueprint Laws:

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There's one question to ask yourself at the outset of every e-learning project: How will I know if it worked? To guarantee that your project is successful, you have to figure out what success looks like to you. If you can't identify success, your project will fail.
ELearning Companies


If the only way to get people to take your training is to make it required, you need help. Figure out early on what motivates your learners, what excites them, and what will get them talking about your course, before you start thinking about your instructional design, media approach, and content. If your learners don't actually want to take your training, it's worthless. 
ELearning Vendors elearning development


The four pillars are creative writers, graphic designers, instructional designers, and programmers.  If you're missing any of these skill sets, your project is at risk. Each pillar plays a vital role in every step of the development process. Throwing a project over the wall has never worked.
ELearning Design


We care deeply about what we do, and the most successful projects involve clients who share that same level of care. If you set a deadline, make it real. Engage your key stakeholders and decision-makers early on. Establish a mutual commitment to each and every goal. Do everything within your power to make hard decisions and stick to them. Care about your learning developer as much as they care about you, because they need your help. Custom development isn't a one-way street.
E-learning Software


If you're not asking stupid questions at every turn, then you're missing something. Don't worry, we'll always go first, because a good vendor will ask you all the stupid questions you haven't been asked in twenty years.  If you're too afraid to ask stupid questions, you're guaranteeing the status quo.  
Strategies of the Best ELearning Companies


How do bad e-learning courses keep getting built? Because learning teams think their audience can't navigate a modern user interface, stakeholders don't want employees "playing games" on the clock, and SMEs don't want to "frustrate" learners with real content presented via complex decision points. Here's the thing: your learners aren't stupid. They actually really do love to learn. They just hate to be stereotyped, feel insulted, and have their time wasted.  
ELearning Ideas


The fastest way to derail a project is to introduce arguments that can't be won. To be blunt, anyone who thinks that e-learning development is an objective science is foolish. There's a lot of art to this process. There are also lots of schools of thought about instructional design and a lot of ways to program. Unless you're trying to sabotage the success of your project, it's important to identify these arguments as what they are (pure opinion) and avoid them at all costs. Agree on your approach and stick to it.

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