NogginLabs and Hibernia Speak at Questionmark Conference
26 February 2004
Brian Knudson, CEO of NogginLabs Inc., a Chicago-based e-learning developer, and Robert Baer, e-learning Manager for Hibernia National Bank, co-presented at the second annual Questionmark Users Conference 2004 in San Diego, CA. The conference included Questionmark perception training and presentations from online assessment experts. More information on the conference can be found on http://www.questionmark.com/us/conference.
Knudson and Baer were among approximately 40 experts who presented on a range of online assessment topics including using Robodemo and Perception, Diagnostic Assessment Learning Interface (DALI), and other technology to create effective online assessments.
Knudson and Baer’s presentation was entitled, “Incorporating Pre- and Post-Course Assessments to Enhance Online Learning.” The presentation discussed using Questionmark software to build an online portal, complete with learner administration, custom and off-the-shelf course integration, pre/post assessments, Kirkpatrick analysis, and strategy development.
“E-learning courses created using the concept of performance based design place the learner in job-like situations and force the learner to make decisions he or she would have to make every day,” said Knudson. “The key learning points appear when the learner makes a choice he feels is correct, only to find out his decision is incorrect. Questionmark allows us to effectively capture the change in performance and measure the return on investment for our clients.”
Knudson and Baer teamed up in 2003 to create a learning portal for Hibernia National Bank. The portal enables Hibernia users to access all their e-learning training courses (custom and off-the-shelf). The custom courses were designed to increase product knowledge within a sales context that involves realistic simulations, simulated customers, and interactive games.
“The course not only educates new bankers about the basics of product knowledge and the sales process, but also enables experienced bankers to hone their skills, refresh their product and process knowledge, and refine their presentation skills,” said Knudson. “By integrating Questionmark with the portal environment, we have created a powerful and scalable tool for Hibernia.”
