NogginLabs and Hibernia Speak at Learning and Training Week 2003
30 April 2003
Brian Knudson, CEO of NogginLabs Inc., a Chicago-based e-learning developer, and Robert Baer, e-learning Manager for Hibernia National Bank, co-presented at Learning and Training Week 2003 in Washington, D.C. The conference is the nation’s premier learning and training event. More information on the conference can be found at http://www.ltw2003.com.
Knudson and Baer were among more than 100 speakers who will present on a range of e-learning topics including, technology and non-technology-based solutions to improve and implement e-learning initiatives for the military, education, manufacturing, financial, and Fortune 1000 companies among others.
Knudson and Baer’s presentation is titled, “Performance Based Design – How to Ensure Your e-learning Course is Not a Page Turner.” The presentation will illustrate how performance based design increases learner retention of content and enhances the learning experience.
“E-learning courses created using the concept of performance based design place the learner in job-like situations and force the learner to make decisions he or she would have to make every day,” said Knudson. “The key learning points appear when the learner makes a choice he feels is correct, only to find out his decision is incorrect.”
Knudson and Baer teamed up in 2002 to create a custom, multi-tiered e-learning solution for Hibernia National Bank. The curriculum places product knowledge within a sales context that involves realistic simulations, simulated customers, and interactive games.
“The course not only educates new bankers about the basics of product knowledge and the sales process, but also enables experienced bankers to hone their skills, refresh their product and process knowledge, and refine their presentation skills,” said Knudson.
NogginLabs also developed and implemented a pre-course internal communication campaign, an interactive, on-line product knowledge course, and three performance based design seminars for Hibernia in 2002 and early 2003. NogginLabs and Hibernia both utilize the NogginLabs Online Development Engine to create and maintain highly interactive courses.
