If you're trying to build more interactive, engaging e-learning, then it probably seems counter-intuitive to use video. But set aside those images of someone dragging a tv in front of the room, switching off the lights, and leaving people to zone out for an hour. That's definitely not the kind of video we have in mind. We use video within our interactive training solutions in a variety of ways, none of which allows learners to be passive. Watch as our Senior Instructional Designer Lindsay Hunter talks about some strong use cases for video in custom e-learning.
It's great to use video in cases where you want to model interactions, or model behavior that you want your learners to then implement in the field, or in their job. Especially if it's something that learners are having problems doing themselves, if it's awkward for them to say these things to their customers, or say these things to each other, using video where they can see how something plays out is really valuable.
Another reason that we use video in courses is to offer learners the chance to hear from experts in their field, and to hear from maybe even higher-ups in their company, an expert that they have been hearing about but never met. Being able to use video in that way gives learners the access to those people, gives these people an audience to spread the message, and spread it in a cohesive, perfect way. That's something that we really value here.
Another great use for video is when you're wanting to implement a story-telling aspect to your training, or if you want to appeal to the emotions of your learners. We've done some work for some nonprofit clients, where we get to actually film people who have gone through difficult medical situations, or emotional situations, and allowing them to tell their stories, that learners can then access and live that story with them, is incredibly meaningful and incredibly valuable to the training. Video. That's it.