We'd love to hear about your needs. Please answer a few quick questions.

Would you like us to call you?
Would you like us to call you?

4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

What do you mean by simulation?


What do you mean by simulation?

Sara Jensen

Simulation is one of those terms that you probably hear a lot if you've been around the e-learning industry for any amount of time. In this video, our Founder, Brian Knudson, talks about what it means to have a simulation built by NogginLabs. 

Whenever we are talking about simulations, we like to start by quoting Shakespeare and saying, “A rose by any other name.” For as long as this term has been around in the e-learning industry, it's been called many, many different things. They all mean the same thing. They are talking about a rich, high-end e-learning experience where rules and probabilities control what people will be doing in the game, what they will have access to, and that the users’ decisions are going to change their experiences.

The other thing that's important about what simulations can do is to make sure that it's behavioral based. It should simulate what people are going to be doing on their job, regardless of what it is. Often when you're building a simulation, you have to step back and say, this seems like a very knowledge-based or very conceptual idea, what do you actually want them to do?

We had a large client who came to us for an orientation course and as we talked through we asked, "Why are we here? Why do you think you need a performance-based approach to this?" They said it’s because, when they meet people--whether its socially or whether people come from the outside or even meeting colleagues in the inside of this corporation--they literally can't have a meaningful conversation about what the organization does.

That's the behavior. Have a meaningful conversation with these different people. That is what you need in order to start to build this simulation, and then around that you build an experience that changes based on what the user brings to the table.