We'd love to hear about your needs. Please answer a few quick questions.

Would you like us to call you?
Would you like us to call you?

4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

What can Norse mythology teach us about great custom e-learning?


What can Norse mythology teach us about great custom e-learning?

Jonathan Baude

Ever since I was a kid, I've loved Norse mythology. There's one story in particular that I never get tired of: the story of Thor vs. Utgard-Loki. It's a good one, I promise.

Thor visited the castle of a frost giant named Utgard-Loki. The visit was very tense, because the Norse gods and the frost giants had been rivals for ages. During his stay, Thor and his companions were challenged to an eating contest, a drinking contest, a foot race, a wrestling match, and trying to lift a cat (that one's kind of weird, right?). While Thor and his companions performed admirably in every single challenge, they failed miserably.

With everyone in Thor's party feeling completely despondent, Utgard-Loki reveals his trick: every one of the contests was rigged with magic. The eating contest was actually against an insatiable raging wildfire. The drinking contest involved a drinking horn that was connected to the ocean. The foot race was with an embodiment of Utgard-Loki's own thoughts. The wrestling match was against old age itself. And the cat was actually the tail of the mighty serpent that surrounds the earth (admittedly, still weird).

This is my favorite part: all of the tasks were created to be impossible, and Thor and his companions did the unthinkable. They crushed it! Thor couldn't finish the drinking horn, but he lowered sea levels across the world. Old age could only wrestle its opponent down to one knee. Thor was even able to lift the cat enough that one of its paws left the floor, which actually meant lifting the serpent so high that its back grazed the sky.

Here's what's always stuck with me: You can accomplish incredible, unthinkable, miraculous things—but if you don't realize what you're really trying to do, it looks and feels like failure. 


No matter how much talent, passion, and dedication go into something, no one's going to be able to accomplish anything without crystal-clear goals. You don't know where you're going and you don't know how to get there. But when you take that crucial first step of defining your success, you make it possible to succeed with style.



At NogginLabs, we put the "custom" in custom e-learning, and for good reason. When it comes to providing your audience with engaging, behavior-modifying training that speaks to them on their level, one size definitely doesn't fit all. That's why we rely on early conversations where we discover exactly what outcomes you're looking for: so we can all find the best way to achieve them.


Success can be something huge, like a permanent sea change in how people learn in your industry. Success could be a measurable business outcome, like increased sales or diversified books of business. Or success could be as simple as asking your audience to learn how to do X or understand the importance of Y. Success has a lot of different looks, and as long as we know where exactly we're headed, we can work with you to get there.

We've got the resources to develop whatever your project calls for. You may need straightforward, no-nonsense training that helps learners build ideas in a concise, engaging fashion. You may need to use gamification to create an immersive virtual world where your audience can learn, have fun, compete with each other, and keep coming back for more. The only way to find out exactly what you need is to define your success early. Once you do that, we can build to that success together—as long as it doesn't involve bench-pressing a weird magical cat.