Pharmaceutical compliance e-learning gets a bad rap. Sure, it's typically a mandatory experience for a large audience, and the content is often fairly dry. But it's also critically important to keeping a huge industry running in a smooth, legally compliant way. So you want to get it right, and you want to make sure you're valuing your audience's time. The last thing you should do is phone it in.
There's a consistent need to keep people familiar with the pharmaceutical world's many complex and frequently changing regulations. One of the best ways to offer that training is with a custom e-learning solution tailored to your audience. Let's talk about how to raise the bar on your pharmaceutical compliance training.
NEVER LOSE SIGHT OF THE HUMAN ELEMENT
Compliance training often focuses on the exact rules and regulations that govern the pharmaceutical industry. These rules can seem obscure and complicated, even impenetrable. But at the end of the day, you're talking to your fellow humans about stuff they really need to know. Don't forget that. Don't ask your learners to learn things by rote or by sheer force of memorization. Uncover common misconceptions and find creative ways to dispel them. Speak how you'd want to be spoken to. Don't be satisfied with a dry presentation of the facts; take advantage of cross-pollination to show your learners how these rules and regulations all connect--and why they matter.
REVEL IN THE DETAILS
A lot of times, training experiences focus on soft skills and other large, abstract concepts. Pharmaceutical compliance training, on the other hand, often focuses on a web of little pieces of information. Each individual bit of data connects to a central principle, and you can help your learners put the building blocks together by concretely covering each discrete point of information. You've got the opportunity to tackle a concept directly and offer your learner a ton of practical takeaways and real-world examples. That's how you really change behavior. Take advantage of all the specifics at your fingertips and use those little pieces to show your learners the big picture.
DON'T SKIMP ON YOUR DESIGN
Don't lower your visual design standards when you're building compliance training. You're talking to a discerning, modern audience who will learn better in a well-curated, beautiful environment. Design a user-friendly interface. Find the beauty in your material. Don't be afraid to get creative with how you approach each design element. Oh, and just say no to cheesy stock photos.
SERIOUSLY, DON'T JUST CHECK A BOX
If I had just one piece of advice for how to approach pharmaceutical compliance training, this'd be it. The "check box" mentality is absolute poison to the development process. Never settle for less "because it's just compliance training." The audience for training like this is typically a captive one, which makes it even more important to truly respect your audience and give them a solid training experience.
This training covers very practical, real-world concerns, and non-compliance on the job can lead to enormous ramifications. So give it your all and load your training with care. Craft a smooth user experience, create beautiful designs, speak to learners in their language, and never underestimate them. In short, build your audience the great e-learning they deserve.