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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

Passionate people create better e-learning


Passionate people create better e-learning

Matt Young

If you follow NogginLabs at all, you know we don’t think much of the current state of e-learning. We think it can generally be much, much better. And we have often enumerated the ways we think that can happen. All of that has led us to this belief:Passionate people create better e-learning.Seems obvious enough, but let’s break this idea down a bit. We’ll start from the end and work backwards.

E-learning (noun): Behavior, skill, or knowledge training delivered via a digital device or platform.

Better (adjective): Something that is superior to something else.

Create (verb): The act of bringing something into a state of being.

People (noun): A group of human beings.

So far, nothing earth-shattering. Hence the crux of what we are examining must lie ahead…

Passionate (adjective): The concept that one is governed or compelled by strong emotion.

Passionate people operating effectively can focus their powerful feelings into innovation and upheaval. They are the people that can change the world. They are the people that will see their cause or goal through to the bitter/sweet/bittersweet end. They know what is important to them, and are driven to share their passion with the world. They demand change and will work hard to make it happen.

But who is truly PASSIONATE about e-learning? I could say: “Well, it’s NogginLabs! Hire us!” Sure, sure, but we don’t make custom courseware alone. We partner with our clients to create our (their) courseware. We need everyone involved to be passionate and engaged in order to truly create better online training. And to say that NogginLabs is passionate about e-learning isn’t even quite correct. Our courses are the means to an end. What we are truly passionate about is creating experiences that have the potential to change someone’s life. That is a powerful way to think about your training. 

And the word “create” itself implies more than just “building.” It invokes the processes of imagination, innovation, and iteration. We create custom software designed to your needs that allows new ideas to become a fully-formed product capable of making an impact on your organization.


We can build you a course that meets your most basic needs, but we would much rather create an experience for your learning audience that is meaningful and can shape the way they do their jobs, the way they interact with other people, and the way they think about things they may currently be taking for granted.

Hence the very careful phrasing of our belief: Passionate (caring, intelligent, fired-up) people (you and NogginLabs, together) create (and dream up and bring to life) better (guaranteed to make an impact) e-learning (not for the sake of checking “training” off of a To-Do List, but because creating better experiences for learners yields better results and enriches our lives).