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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

Our dogs never eat our e-learning


Our dogs never eat our e-learning

Lindsay Bland

If there is one thing that Noggins are even more passionate about than custom e-learning, it’s dogs. And beer. But mostly dogs. From the office dogs that regularly roam our conference rooms to all of our dogs that don’t come to work with us every day, it’s clear that our devotion to dogs is a shared interest box we would collectively check on any form. I recently sat down with Senior Content Producer Lesley Cullis to learn how she tapped into this shared passion for a very worthy cause.

Lindsay Bland (LB): What’s the idea behind this fundraiser?

Lesley Cullis (LC): Every spring, Chicago Animal Care and Control has an influx of dogs who are pregnant or have litters. It's very expensive to provide care for these moms and their babies, so a local rescue organization, New Leash on Life, organized a special Puppy Parent fundraiser that would allow them to take in a mom and litter and provide all the necessary care while searching for permanent homes for them.

LB: What inspired you to get involved?

LC: Both of my dogs were adopted through New Leash on Life, so I've worked with the organization in the past. Everyone I've met there has been so nice and they truly love what they do. They always have the dogs' best interests at heart. And I thought this was a great idea. Who doesn't love helping puppies?

LB: Nobody at all. Sounds like they were a good organizational fit for NogginLabs.

LC: Brian and Traci (owners of NogginLabs) were very encouraging. They thought it was a great idea, especially because we have a dog-friendly office. They also very generously offered to match what the employees raised, and that's how we were able to achieve "Puppy Grandparent" status. 

LB: What was your reaction to the generosity and involvement of your coworkers?

LC: One of the best things about working at NogginLabs is being able to work with such awesome people. I knew we had a lot of kind-hearted folks, but the response was really overwhelming. Everyone was very generous with their time, as well as financially. Because I work remotely, several people stepped in to help me coordinate things in the office.

LB: How does your passion for animal adoption translate to your work at NogginLabs?

LC: I think passionate people tend to bring that spark to everything they do. Things you're passionate about outside of work refresh you and also energize you. When I accomplish something great, like meeting this fundraising goal, it makes me feel like I can take on the next challenge, be it at work or outside of work. It's definitely a confidence builder. 

LB: Well said. Why do you think passionate people create better e-learning?

LC: Passion drives a more complete understanding of any topic. We're always working with different clients who have unique needs and unique corporate cultures. A passion for learning and for creating something exciting and engaging leads us to dig in deep to the content and really absorb everything we can, so that when we start putting the course together we're not viewing it as outsiders anymore. We almost feel like we are part of the organization we're creating the course for, and as a result we can make better, smarter choices.