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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


Office dogs and custom e-learning

Joelle Urbanczyk

We are passionate about creating award-winning, custom e-learning courses. What you may not know is that we are equally passionate about our furry friends. On any given day, you can find one of our loyal, furry friends right alongside us here in the office. I had the opportunity to sit down with Zeke, one of our office dogs, and his momma (Lindsay) to learn more about how he became a Doggin.

@Lindsay: Can you tell me how Zeke came into our lives here at Noggin?

Zeke was a foster dog through Alive Rescue that ended up becoming a foster fail—I failed at fostering him because I ended up adopting him for good! He comes into the office once or twice a week to play fetch and visit his friends here.

@Lindsay: Looking back on your experience when training Zeke, do you think an e-learning course could have aided you in teaching a dog new tricks? 

As part of the adoption process, I was required to take an in-person dog training class for six weeks. I think an online training course could have absolutely been useful before and after the in-person sessions. Since you only meet with the instructor once a week, you really need to do a lot of daily training on your own outside of class. Trainers suggest 15-minute sessions twice a day. Could have been nice to have a fitness app for dog training, with push notification reminders of when to do it and the ability to quickly track and record progress, even capture videos of training in action to share with the instructor or fellow classmates. And then of course, this type of learning tool would be very useful 3 or 6 months down the road when the in-person class sessions are over and you're still working on behavioral training, which as we all know, doesn't happen overnight.

@Zeke: What is your favorite thing to do while at the office?

Actually, I have two. I love it when mom lets me sit on her desk. I proofread her work and catch typos. A close second would be sneaking treats from some of my co-workers' desks.

@Zeke: Tell me about your typical day at NogginLabs.

Well, I’m still a puppy and have quite a bit of energy to expend. Usually, I’m playing fetch with my impressive collection of dog toys collected near mom’s desk. When mom isn’t throwing the ball for me, plenty of my friends chip in to tire me out. 

Not only do our office dogs provide us much needed entertainment during the day, they help us develop creative, fun e-learning that catches learners’ attention.