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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

Making e-learning with classic objectives and contemporary style


Making e-learning with classic objectives and contemporary style

Geoff Hyatt

“One size fits all” is never true—the best you can hope for is “one size fits most,” which is part of the reason NogginLabs offers more than the off-the-rack e-learning so many other developers provide. We apply a learner-centered approach that draws from our staff’s creative talents and instructional expertise to provide custom experiences. That being said, some training objectives are staples across many different fields.  Any fashion designer will tell you that there are innumerable ways to put a new spin on a classic.  Let’s take a look at how we take those training standbys and make them stand out from the crowd.

Give it personality

Every course we build requires conversation. Whether you’re dealing with retail service, pharmaceutical sales, health care, or business management, interpersonal communication is essential.  E-learning provides a place to practice communication fundamentals without suffering any real-world consequences from mistakes. But how do we make these scenarios come alive?

Here at NogginLabs, we imbue our e-learning with personality and voice. Dull, bulleted instructional language is replaced with clear, conversational narration. And our interpersonal scenarios involve realistic characters with motivations, actions, and reactions that mirror what your learners encounter in their day-to-day roles. 

Some people are shy, others assertive, some direct, and others subtle—and so are the characters we write. We break out of the “if-they-say-this-you-should-say-that” rote repetition of manuals and narrowly focused role-plays to create dynamic, branching conversations that covey not only learning points but also the nuances and variety of human interaction. 

Catch the eye

Brand standards don’t have to be boring, and e-learning should never be a chore for a learner. Visual design creates the most immediate impression on a learner. Whether it’s accomplished through a compelling user interface, authentic photography, lively animations, or quirky illustrations, you need e-learning that engages at first glance. Eye-catching design captures a learner’s attention, fostering more focused interactions and leading to better results. 

Make it fun—with a purpose

No, for real. We don’t just drop in arbitrary badges and scores into a course and proclaim, “Ta-da! It’s gamified!”  When we add game-like features to a course, we’re doing it with a purpose.  Will adding a time limit create an urgency that the real world will require? Will scores and badges motivate better performance?  Our instructional designers will seek out imaginative ways to keep learners tuned in, without ever losing sight of the results you need.

Keep it fresh

Just because your learners need to build skills traditional to your field doesn’t mean that taking e-learning has to feel like putting on a worn-out and tired uniform.  Eye-catching design,  lively writing, and compelling interactivity have the transformative power to turn those faded coveralls into e-learning ready for the red carpet.