We'd love to hear about your needs. Please answer a few quick questions.

Would you like us to call you?
Would you like us to call you?

4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

Maybe it’s time to make custom e-learning for animals


Maybe it’s time to make custom e-learning for animals

Jonathan Baude

When you think about all the e-learning you’ve ever taken, created, or even heard of… what’s the common theme? That's right—it’s all been created for a human audience. I think it's time to ask: Are we limiting ourselves? 

It’s 2016, folks. We’ve got reusable rockets, we’ve got 3D-printed bionic arms, we’ve even got pizza drones. So why are we humans hogging all the e-learning? 

To explore this question, illustrator Max Hudetz and I teamed up on some concept art for a new paradigm in e-learning that could help engage a new audience: the animal kingdom.


Don’t believe everything you hear! With custom interactivity and engaging video, the New Tricks training module is specifically designed to bring old dogs into the 21st century. Old dogs can start with simple new tricks, such as high-fiving or fetching the newspaper, ultimately building on their skills to develop mastery of complex tricks like aerial silks and light mixology.

People forget that a bull has no more interest in destroying the contents of a china shop than the owner does. We can—and must—do more to prepare future generations of bulls for the china shops they'll need to enter.

Equipped with a virtual reality headset, we can send bulls into a simulated china shop, where they'll be able to take chances, make choices, and learn from their mistakes in a consequence-free environment. This hooves-on training is going to be a must-have for corrals across the country. 

Mobile learning isn't just a buzzword to toss around carelessly. If you want a mobile solution, you should be sure it's actually the best fit for your audience, and not just the latest thing. So what better audience than migratory Canadian geese, who will find themselves with a real need for information while they're on the go?

Whether they're just starting out in British Columbia, or close to their destination in Veracruz, these geese need quick, convenient access to vital information at their wingtips. As long as users are equipped with a smartphone, they'll be able to find their way south. That's good for the goose—and the gander.

In retail work, seasonal staff often present a real need for custom e-learning, designed to help get them up to speed in short order. That's why we need training for the ultimate seasonal employee: the groundhog.

Groundhogs spend much of their time by themselves, sitting in the dark, detached from everyone else. But once a year, we rely on them to get out there and engage with the real world. With customized, point-of-need training, we can prepare even the most disaffected groundhog to get to work—at least for a few weeks!

How many times has this happened to you? You've got a horse, you lead him to water, and he just won't drink! It's a common struggle for horse-leaders everywhere, and it's time to innovate a new solution.

With this behavior-based training optimized for tablets, horses can explore each step of the process involved in going to water and, ultimately, drinking. This training can give horses the chance to deepen their understanding and build confidence in their water-drinking skills. 

Yes, folks: You can lead a horse to water—and he'll make himself drink.

Certainly, there are challenges ahead for the field of animal-focused e-learning. For one thing, I've got to come up with a waterproofing technique so I can start teaching fish how to climb trees. But I'm looking to the future, and I hope you will too.

What do you think animals need to learn? Feel free to weigh in in the comments!