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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

Is gamification appropriate for your industry?


Is gamification appropriate for your industry?

Sara Jensen

Oftentimes the idea of a learning game seems appealing, but clients are afraid that a game is simply not right for their industry or content. We're not here to say that games are the answer to every training question (or are we?).

The truth is, there's a difference between a game and the use of gaming mechanics in e-learning. One litmus test to know whether you're dealing with poorly done gamification is to check whether your content has been poured into some pre-existing game structure. Game mechanics can be applied in subtle, serious ways that allow for the treatment of complex, sensitive content. Check out Senior Instructional Designer Matt Trupia's insights in the video below.

We use games for a wide range of industries here--retail, food service, airline, health and safety, financial literacy to name a few. We find a way to apply gaming principles to a wide range of industries. We've done courses where the game is teaching people directly how to do their job in a retail setting on the floor or interacting with customers. In the airline industry, we use it teach policies for safety situations and emergency situations. Really, the content is just a building block for us. We're able to apply these concepts to all different industries.

A more important question is whether a game is appropriate for your learners. Check out our downloadable guide to diagnosing whether gamification is the way to go for your training initiative, which takes you through the decision points we use in the early stages of designing a new custom e-learning course.