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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

If you want to gamify, play games


If you want to gamify, play games

Sara Jensen

You’ve been hearing all this stuff about how you should gamify your training as a magical way to get people engaged in e-learning. But how do you go about becoming a gamification master? If your game lacks authenticity, it will be just as ineffective as the boring e-learning people are used to. Probably worse because you’ll have put more time and energy than usual into trying to engage your learners.

Our inspiration for learning games comes from a lot of places--websites, tv shows, ads, books, the weather, abandoned mansions (seriously, watch a couple of those) to name a few. But the most obvious place? Games. And we don’t mean to imply that you need a fancy gaming console to be a good game designer. Although it doesn’t hurt. Especially if you have extra funds in your training budget. Ahem.

To keep our ideas fresh, we gather semi-regularly (read: not while under deadline) and play games. That’s right, old-school board games like you played with your family growing up. Sometimes video games too, but honestly, you can learn a lot from board games. Especially in a room full of people with a healthy sense of competition. Try it sometime and ask yourself, why is this fun? What about this game is making me want to keep playing? Why do I care so much about winning? Did the people who designed Mouse Trap ever try playing it with wiggly children, because we can’t be the only ones whose trap falls every time someone bumps the table.

Just try it sometime. Schedule a long lunch meeting with your learning team and invite everyone to play a game. Your learners will thank you.