Look, we get it. You're in the training department. People HAVE to take your courses. It's an Official Job Requirement. You teach them things that help them to do their jobs better, or at least correctly. So why would you need a marketing plan for your e-learning?
The answer: all training needs an engaged audience to make an impact. And sure, you can build an awesome course that will engage your learners. But the thing is, they're statistically likely to be showing up on training day ready to be bored to tears*.
Fear not! You can engage your learners before they even launch the LMS. And you don't need to find your internal marketing department, because we're giving you everything you need to know, in one nice, tidy package. Download our free guide to learn the DOs and DON'Ts of a successful e-learning marketing campaign, shared alongside the story of a company that rocked the marketing of a non-required course.
Why should you download this? Because everybody should be pumped on training day.
*Statistics not actually collected.