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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


Gamification: making boring stuff more fun since 2000 B.C.

Sara Jensen

That's what gamification really boils down to, right? Taking something inherently uninteresting/dry/unmotivating/unengaging/lame and jazzing it up. Giving people a reason to care. Here's what NogginLabs' Founder Brian Knudson has to say:

The way we define gamification is that it's applying game design thinking to non-game applications to make them more fun and engaging. What the heck does that mean? It basically means, make things that are boring more fun and apply some principles that have been around for a very, very long time—long before computers—applying them in meaningful ways to draw people in to the online learning courses. When you're talking about gamification specifically in our world, we're talking about gamifying learning experiences online. Gamifying e-learning. It's a new term for something, again, that has been around for a long time, called engagement. We've been doing it since the foundation of the company. The principles of the company are building these engaging, game-like experiences that people actually want to take.

Now there are nuances, of course. We aren't talking about slapping your content into a pre-existing game format. We would never build you Diversity and Inclusion JEOPARDY! (Unless you really, desperately wanted us to. But we would try really hard to talk you out of it. And if that failed, we would take your money and build it and it would probably turn out to be really cool anyway because that's just how we work.)  

When we say gamification, we're talking about using the four pillars of custom e-learning development to design something unique, engaging, attractive, and fun. Something that's way cooler than the e-learning your people are accustomed to.