When you're designing custom e-learning, you're pouring your creative juices into building something that's engaging, changes behavior, moves business metrics, and hits all your learning goals. Do you know what can quickly tear learners' attention away from all of that, possibly even sabotage your well-intended efforts? If the course isn't relevant.
I'm not referring to a course that's training people on something that won't help them do their jobs better--that's a whole other issue. I'm talking about a course that's outdated in some way: it showcases discontinued products, business terminology no one uses anymore, antiquated technology, old employee uniforms--I could go on and on.
One compelling reason to develop custom e-learning is to build a piece that's tailored to your business, your learners, and your unique needs. In most cases, your brand ends up being all over the course. But brands change, as do technologies, uniforms, store layouts, jargon, products, and just about everything else under (and over) the corporate umbrella. If the details in your course aren't spot on, people will notice. They'll be distracted, and the word in the halls will not be the kind of buzz you were hoping for.
If you're concerned about these issues, you're not alone. Ease of keeping the course up to date is one of the most common objections to developing custom e-learning. It's also one of the beauties of going the custom route--unlike an off-the-shelf solution, a custom e-learning course can be designed with a strategy for keeping content evergreen.
Check out our guide to design considerations and things you should know when creating a course that will be around for a while. Frankly, trends and technologies change so quickly these days that you need to think about these things for every course you build.