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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

E-learning now! Thrilling learners with the 4 pillars


E-learning now! Thrilling learners with the 4 pillars

Katie Markovich

The other night, I had a completely new experience. It was thrilling. I thought I was at an age where completely new experiences were few and far between, though I’m now realizing that’s kind of a sad thing to publicly admit. Anyway, I was watching an episode of a TV show, one I’d never seen before, and I enjoyed it so much that as soon as it ended, I started it over from the beginning. Can you believe that? Up until that point in my life, I had never done that before. What happened in my brain on that particular night? Why did I do it? What events had led up to this moment, one that would irrevocably change everything? And what was I watching?

That I can answer. It was an episode of Documentary Now! called “The Eye Doesn’t Lie, ” and truly, I was knocked dead by this half hour of television. In the days since, (because I now measure my life by determining before or after “The Eye Doesn’t Lie”), I keep asking myself why I was so ruthlessly, fiendishly engaged. There is any number of details I could point to that made the watching experience so fulfilling for me, but I think it boils down to this: Everybody did their job.

One of our Blueprint laws is use the 4 pillars of development, a system that requires members from each discipline of a production team (creative writing, visual design, instructional design, and programming) to show up at the start of a project and—in so many words—do their jobs. When we begin building a custom e-learning course, we depend heavily on the skills and talents of every person in the room. When watching the aforementioned episode of Documentary Now! it was abundantly clear that the writers were intimately familiar with the content and source material; the same can be said of the care and attention given to the costumes, cinematography, music, and direction. The passion of those artists came through in the same way we want our passion to be conveyed. After all, we believe that passionate people make better e-learning.

As a current or potential client, you might be looking for e-learning that invigorates your learners and sticks with them even after it’s over. In a perfect world, we want all of our users to walk away from an e-learning course, custom business simulation, or gamified experience thinking, “Wow, how did they do that?” Our dedication to a project through the lens of several different skill sets is how we did that. These courses can be robust, multi-faceted, and challenging; they ask the learner to engage in a way that they haven’t been asked to before. Designers, programmers, instructional designers, and content producers have all brought their A-games, doing their jobs in the most innovative and thoughtful ways possible.

When I was thrilled to the point of an immediate re-watch, my impulse for television-watching felt revitalized. It’s our hope that your learners can come to feel the same way about their training. I know, I know, I might be comparing apples and oranges here. I might still be riding the high of laughing so hard I felt dizzy. But the reminder that passionate, talented people make really great stuff should be encouraging for you—and possibly a completely new experience for your learners.