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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

E-learning blueprint for the new year


E-learning blueprint for the new year

Matt Young

It’s an old tradition, but a good one: New Year’s resolutions. Often our desire to improve ourselves centers around adopting new behaviors and learning. How can you enable yourself and others to excel in these efforts? By getting reacquainted with the7 NogginLabs Blueprint Laws.

  1. Define Your Success
  2. Engage Your Audience
  3. Utilize the 4 Pillars of Learning Development
  4. Care
  5. Ask Stupid Questions
  6. Don't Underestimate Your Learners
  7. Avoid Poisonous Philosophical Arguments

We wrote a lot about these Blueprint Laws in 2015, but what is the sum total of it all? We believe that by following these laws, we have an opportunity to create learning that fosters true behavioral change in its audiences.

But these laws cannot stand on their own. For instance, if you care a lot about your learning endeavor, but fail to ask any (stupid) questions about it, you're probably overlooking some ripe territory for creating lasting, effective change. If you think of cool, engaging activities and then underestimate your audience by hand holding them through said activities, the experience still stinks.

As you begin to think about your next big project or initiative, make sure that you consider the full impact of the Blueprint Laws. By applying them all strategically, you can create learning that is meaningful, effective, and engaging.