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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

Creative writing is critical for championship e-learning


Creative writing is critical for championship e-learning

Geoff Hyatt

A great storyteller can make any lesson come to life. Creative writing is one the four pillars of development in all of our custom e-learning projects. If you want to engage your audience, you need content that’s clear, vibrant, and accessible. You need professional wordsmiths. Just ask three-time UFC welterweight champion Georges St-Pierre.

Stay with us, here.

Georges St-Pierre is perhaps the most accomplished fighter in MMA history, but his skills aren't the most applicable ones when it comes to crafting a story. When St-Pierre was tasked with writing a memoir, though, it was his experience as a trained athlete that led to his recruitment of a writing team.

“For my job, I try to find the best jujitsu coach, best boxing coach, the best of every discipline,” St-Pierre explained in a recent interview with blip.tv. “I am not a writer. So, I need to find people who have more skill than me in that particular domain. I try to find the best people to surround me…. We had a story to tell.”

St-Pierre had made a career of being the best, and he knew that in order to succeed outside of his usual territory, he needed to bring in the best talent he could find. At NogginLabs, we believe passionate people create better learning. Whether we’re developing a retail simulation, bringing gamification to an educational initiative, or creating corporate training, our writers care about every project and give it their all.

Dedicated creative writers make e-learning that's not only informative, but also dynamic and inviting. We ask questions that get to the heart of your content. Then, we seek out the right balance of emotion, personality, seriousness, and humor to energize learners with an authentic, custom e-learning experience.

We’ve been the reigning e-learning champions since winning our first Brandon Hall award in 2003. None of us will be going toe-to-toe with the likes of Georges St-Pierre anytime soon, but we know our business. Regardless of your training objectives, you have a story to tell. Using strong creative writers on the e-learning development team will ensure your learners live its lessons.