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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


Creative recruiting for custom e-learning development

Shari Missman Miller, PHR, SHRM-CP

Finding the right person to be the next employee at NogginLabs requires more than a resume and reference check. It calls for recruiting with creativity and balance. A candidate might seem strong on paper, but who is he or she in real life? At NogginLabs, we look beyond the resume to find the perfect match for our dynamic, award-winning e-learning team. We seek out individuals with the values our company upholds. 

Who are you?

The questions we ask are not only, “What did you do in your last job? What made you want to leave?” We ask about, well, you. Who are you now? Where do you want to be? Learning whether someone has traveled, climbed a mountain, or completed a triathlon can sometimes tell you more about a person than whether he or she achieved employee of the month. We have a conversation that leads to discovery, asking things like “How do you cope with obstacles?” We ask the candidates to show us how they are flexible and how they react to change. As the e-learning we create for our clients is unique and customized, so is our process for finding great talent.

We promote NogginLabs as "smart, nice & funny" (kinda in that order), so when it comes to finding employees to create content for our clients, we also want them to have these qualities, no matter where in the four pillars we are recruiting: instructional design, content production, graphic design, or programming.

You need to be smart

We are not necessarily only looking for “book, 800 on the SAT" smart. We need our employees to possess intelligence that lets them to see the big picture, anticipate client needs, and adapt to the ever-changing environment inherent in custom e-learning development. Sure, being smart within the technical scope of the job requirements is important. But if a candidate can meet all the basic requirements and master a Rubik’s cube in less than 90 seconds? That’s pretty awesome too.

You must be nice

Nice is a more difficult characteristic to gauge in the recruiting process. We do rely on referrals from existing employees, which alleviates some of the pressure to find just the right candidate. "Nice" also supports the team structure of our company. We require employees to not only be professional and kind, but also to have the ability to make those around them want to be better, achieve more. Be stronger. 

One of the unique qualities NogginLabs possesses as a company is having the most balanced, dynamic base of employees, who demonstrate diverse skills while gaining knowledge from others across the company. Writers are learning from programmers and visual designers are sharpening the skills of instructional designers. Everyone we hire has that common thread of desire to learn the most they can for the benefit of the team.

Funny doesn’t hurt

A lesser-known quality we look for is funny. Never underestimate the value of humor. We aren't looking for obvious “funny," but employees who have the ability to find the positive side of any situation, who turn what seems hopeless into something manageable. We seek good energy in potential employees. Humor and comedy can make teams stronger, happier, and more productive. It doesn't mean we only hire comedians, it just means we find humor and funny to be important facets of a personality. We look at how candidates answer questions in the interview. How is their attitude in general? Do they have positive energy? 

Our goal at NogginLabs is to create the best custom learning solutions for our clients. We foster an environment of positivity and fun collaboration. No one knows better what it actually takes to be successful in the job than those doing it every day, so our hiring process goes beyond the traditional office of human resources. Our employees play a crucial role in recruiting, interviewing, and selecting the right candidate for each and every opening. They have a say in who we add to the team, and it makes us stronger.

After all, if employees aren’t happy, what’s the point?