I guess that's a silly question. Those of us living in the modern world have had our lives altered in many ways by mobile technology. Just last night I stayed up way too late pinning cleaning tips on Pinterest. Today, I was tired, but my shower has never looked better.
A bigger question, though, is whether an app can spur changes in the fundamental aspects of a person's life. There are countless fitness apps that encourage you to exercise regularly, track your steps, get in shape, eat better, etc. Evidence about whether they truly work remains anecdotal, but there is something powerful about the way mobile technology is so integrated into every aspect of our lives. If you want to reach people with just about any message, mobile is irresistible.
One thing we love as much as cutting-edge technology is the opportunity to pair it with a project that makes a big impact for the greater good. That’s why we’re thrilled to tell you about our newest mobile app, Pocket Change USA: Financial Learning Hub, a unique and compelling financial wellness tool that’s available to everyone.
Our inspiring client partner, Transformance, a non-profit financial coaching and social change organization located in Dallas, TX, uses a community-centric approach to enhance its outreach to youth, young adults, working families, and the underbanked communities where people lack access to mainstream financial services. Transformance worked with NogginLabs to develop a user-friendly mobile training platform that could have a greater reach to change users' financial behaviors for the better.
POWERFUL LEARNING AND TOOLS ON YOUR DEVICE
The unique design of the Pocket Change app is the cornerstone of its ability to blend several powerful learning strategies into one effective, engaging, and unified whole. Custom videos and engaging interactives allow users to learn about the concepts that make up financial health, like saving for the future, making budgets, and overcoming debt. Fun, thoughtfully designed games provide opportunities to test this knowledge and practice new skills. The Pocket Plan tool helps users make changes in their real daily actions by tracking personalized goals and rewarding progress. Real financial coaches are only a button-press away in the Connect section of the app, and they’re accessible by phone, user-submitted question, or meeting request.
If you want to make big changes in an audience--whether those are life changes or related to a job role--mobile just may be the way to go. Contact us to learn more.