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NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.

3 tips for pitching custom e-learning to your stakeholders


3 tips for pitching custom e-learning to your stakeholders

Lindsay Bland

Don’t you love when you’re browsing the internet for practical life advice like which Netflix show to binge watch next, and every “Top 3 Tips” article lists the top three most painfully obvious tips of all time? No duh, Breaking Bad, I get it. But my favorite tip articles are the weight loss ones. We’ve all googled that, right? Hoping just maybethere is some groundbreaking new celeb trainer secret tip on how to lose that last ten pounds and finally keep it off. Oh, say what now? I should workout more? And eat less? Drink eight glasses of water day?!  Thank God I wasted a precious mouse click to visit this not-at-all-insulting-to-my-intelligence article.

So, I’m going to try not to give you the ‘eat less food and move more’ equivalent of presentation tips. Because you are smart and capable and can even read more than one paragraph. It’s safe to assume that you already know the generic pitch tips. You know, the ‘dress professionally, be confident, EYE CONTACT, practice, practice, practice, appeal to your audience, don’t be defensive’ advice that will haunt the internet until the end of time. I’m crafting a really specific ghost here.

So here it goes. Our top tips for pitching custom e-learning to your internal stakeholders:


No, not that new intern that microwaved fish in the office kitchen her first week on the job. I’m talking about someone else: a custom e-learning developer!

Folks ask us all the time for information and assets for an internal presentation, such as demos of our work, gamification statistics, industry-specific case studies, ROI metrics, storyboards, you name it. Here’s the thing: we are custom e-learning experts. Let’s say you’re trying to convince your boss to sign off on a new learning game. No matter how much research you do on the impact of gamification, we live and breathe gamification, for better or worse. We’ve successfully implemented tons of cutting-edge learning games for your industry peers. Who better to convince your boss about the many benefits of a gamified approach to custom e-learning? You might not be holding a laser pointer, but you still get all the credit for bringing educated and engaging experts in the room!


If you decide not to pawn off your pitch to a custom e-learning developer, here’s a tip for your presentation. Be insanely honest and voluntarily address the weak points of your project plan. What’s the worst-case scenario if this project totally tanks? They’re already thinking about it, so address it head on. Don’t wait for them to point out flaws or ask what will happen if this project fails. By leading with your worst foot, you’ll project confidence and instill a sense of trust in all of the positive things you say about your project plan.

Plus, it’s surprising and charming when people are honest in business meetings.


It’s never just about saving money. If it was, you wouldn’t be considering custom e-learning at all. You definitely wouldn’t be considering an “on-shore” learning developer. Heck, you wouldn’t even be considering any new online training of any kind at all. You would stick to the training you already have, even if that’s zero training, because that option is free and cheap and your business obviously hasn’t failed yet.

We tend to think that the stakeholders who hold the purse strings only care about what’s in their purse. Truth be told, they care a whole lot more about how they will be rewarded or reprimanded if the project you’re pitching succeeds or fails. So focus on how this project will impact them. What awards will their names be associated with? What kind of watercooler buzz will this project generate? How will this impact customers, drive sales, or reduce on-the-job errors? Which parking spots will their bosses bestow upon them when this project totally changes the way training is perceived at your company?