We'd love to hear about your needs. Please answer a few quick questions.

Would you like us to call you?
Would you like us to call you?

4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


3 questions to ask before hiring an e-learning vendor

Sara Jensen

We all know it: there’s no shortage of e-learning vendors in the marketplace, all competing for your business. And like almost everything, no two e-learning vendors are quite equal. They offer different design philosophies, approaches to training needs, and client experiences. This is probably why you put us through a rigorous RFP process—you have a need and are trying to determine who can deliver what you want at a price you can afford.

As an industry-leading custom e-learning vendor, we’re not here to be all things to all companies. We specialize in custom courseware that gets results and doesn’t put anyone to sleep in the process. If this sounds like what you’re looking for, or are already buying from another vendor, then here are 3 questions you should ask before signing another statement of work.

1. Do you have portfolio samples that address similar issues to the ones we’re facing?

This is not about the content! Sure, it may be preferable to work with a vendor that has deep expertise in your content area, but it’s more important the vendor can understand and overcome your issues. If you have a dispersed workforce with high turnover, ask to see similar samples. If your content tends to be dry, look for work that is engaging and presents information in a digestible fashion. Just because it’s from a different industry doesn’t mean it’s not relevant.

2. What do your clients say about you?

Hiring a services vendor is not unlike hiring a babysitter. You could put out an ad and see who responds, but would you really trust your children to a random Joe from Craigslist? Mutual trust is a huge factor in the creative process of developing e-learning. Don’t let a random Google ad decide who will build your high-profile training initiative. Ask around. If you see a vendor profile that blows your mind, find out what their clients have to say about the working relationship.

3. Who is on the development team?

You can’t develop the best custom e-learning without all four pillars working together in a lovely, fluid relationship. Look for a vendor that staffs instructional designers, programmers, graphic designers, and creative writers—and keeps them all in house.

And here’s bonus one question to ask yourself and your colleagues: How do you feel about working with these people? If the vendor has been unresponsive, difficult, or put you through an arduous sales process, imagine how a 6-12 month collaboration with one of their teams will go. Or don’t imagine it, but let us show you:

Looking for more? Download our guide for more questions and considerations as you prepare your custom e-learning RFP.