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4621 N Ravenswood Ave.
Chicago, IL 60640
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NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


Gamification & Social Learning

We spend 3 billion hours a week playing video games. No, not just the folks here at NogginLabs—the entire planet. Wouldn't it be great if you could utilize gaming mechanics to truly engage your learners for even 3 hours a year?

We all have a natural desire to acquire, create, defend, and bond, and gamemakers have been successfully tapping into these inherent human needs for decades. Whether you're winning hands in a heated game of poker, or defending a virtual shopping mall from a horde of zombies, you are striving to fulfill a basic human desire. And you're doing so by gaining points, unlocking rewards, and leveling up. These very same game mechanics can be applied to learning environments in order to create the level of engagement and retention enjoyed by the consumer gaming market. 

Social learning is often coupled with game mechanics when you want to take audience engagement to the next level. We define social learning as an online learning experience where learners are able to see what other learners are doing and control other learners' gameplay or content. With social learning, you can send messages to other learners, challenge a colleague to a game, leave a souvenir, and even create content to change the learning experience. The most common form of social learning that you can implement is a leaderboard. Simply seeing how well other learners are doing can get your audience excited and motivated to take training over and over again.

Doing our jobs is serious business, but learning about it doesn't have to be. We've helped innovative organizations around the world make learning that's as addictive as Candy Crush. Check out more of our award-winning games here.

Delta Air Lines came to NogginLabs with a tall order: design a game that their reservation sales audience would be motivated to take off the clock. Oh, and they also wanted the game to improve customer service and sales. Done and done!

We've been asked by many fast food service clients to envision what the future of gamified training might look like in their industry, and Sandwich Co. is our answer. This two-hour game is one of the most advanced representations of procedural training, customer service training, and coaching that we have ever built. 

NogginLabs helps Junior Achievement develop interactive games that serve as digital supplements to the JA classroom curriculum. One of our favorites is $ave, USA! This retro 8-bit style game takes inspiration from games we grew up on (Kings Quest!). This is one of Junior Achievement's most popular high school games!
“From knowledge about our products and services, to improving customer service and selling; this game will undoubtedly improve the reservations experience for our customers.”
— Delta Air Lines

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