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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


Custom e-Learning

We know, we know—as a custom e-learning developer, everything we build falls under the custom e-learning category! But folks often ask us, "Don't you build any normal courseware?" This page is our answer. While we're well-known for making high-end performance-based online learning, folks also come to us to make normal courses. We believe in creating tools and courseware that are immediately useful on the job, no matter what your budget and timeline might be. Our performance-based approach allows learners to make mistakes in a fail-safe online world so they don’t make them in the real world. The NogginLabs Instructional Genome® is the foundation of our custom training services, driving hundreds of engaging and effective courses since the dawn of NogginLabs in 1997.

Dell Custom Elearning
Dell began working with NogginLabs in 1999, which makes them our oldest long-term client. We've done just about everything under the sun for Dell. From diversity training to their global compliance curriculum, blended lean manufacturing courseware to labs standards and safety, we love Dell—at any given time we are always working on a Dell course. 

Grant Thornton came to NogginLabs in search of leadership training for their partners. As part of a large sales initiative, we built a series of highly interactive, performance-based courseware that allows partners to interact with simulated customers and receive detailed point-of-need feedback. These beautiful courses adhere to tight brand standards and are a classic example of NogginLabs' performance-based instructional design approach.

NICHQ Custom ELearning
NICHQ, a non-profit dedicated to improving children's health, partnered with NogginLabs to build visually appealing, performance-based e-learning. These courses are designed to teach healthcare professionals and organizations the behaviors they need to practice in the field and further the mission of NICHQ. 
“I can’t tell you how many times I heard ‘That was the best online course that I have ever taken in my entire career.’ I think we definitely got their attention!”
— Grant Thornton

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