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4621 N Ravenswood Ave.
Chicago, IL 60640
United States



NogginLabs was founded on the notion that custom e-learning design and development is the ultimate horizontal industry. Time and again, each new project, client, and industry proves it. The biggest advantage of the e-learning horizontal is cross-pollinating ideas from two wildly different domains. A restaurant service simulation for iPad may influence a high-fashion online retail challenge. E-learning for financial advisors in a bank could inspire a mobile outreach program for cancer survivors. This variety also keeps the creative folks at NogginLabs fresh. Fresh learning ideas and designs come from a set of constantly changing constraints.


Business Simulations

"Business simulation" is just another way to describe a lot of what we build. Depending on the learning culture of your company, the term "business simulation" might resonate more than "game" or "performance-based design." 

As learning experts, we know that people learn best by doing. Rather than presenting learners with a bunch of boring introductory content up front, we simply drop them into a realistic virtual environment and say, "Go. Do." By putting realistic decisions first, we are able to motivate learners to recognize why they might need more rote practice and information, which is then delivered via meaningful point-of-need feedback and gameplay direction.

OfficeMax was looking to revamp and modernize over 40 hours of legacy retail associate training, with the goal of reducing this training to 20 hours of basic e-learning. During our initial consultation, we discovered that a more efficient and engaging solution was to take that 40 hours of legacy training and throw it out the window. We worked with key stakeholder departments to find out what their associates actually need to do on the job. The result? An 8-hour award-winning business simulation

With a rapidly changing product line and fast-paced retail environment, Verizon Wireless had a lot of training for sales associates to keep up with. As you might imagine, all of this low-level required training gave e-learning a bad name at Verizon. NogginLabs created a business sales simulation that played like a video game and was optional training for associates. This effective business simulation took home multiple Brandon Hall awards. 

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